Blog
Roy Ward: Indiana’s youth athletes need better warmup education
A recent Saturday, I was in Hamilton County watching a youth basketball team, not unlike the ones I used to coach, literally sprint onto the court seconds after warmup time was cut short. As a former coach for my own kids, I’ve seen this scenario play out countless...
How PREGAME® Is Using Creator-Driven Storytelling to Redefine the Warmup
In a crowded performance and wellness market, brands often compete by touting discipline or recovery. PREGAME®, however, is taking a different path, making the warmup not only essential but aspirational. Under the leadership of President/CEO Roy Ward and marketing...
Community, Croissants And Clubbing: 3 Trends Reshaping
By Roy Ward, Forbes Councils Member. for Forbes Business Council COUNCIL POST | Membership (fee-based) Roy Ward is the President/CEO of PREGAME. At Coachella, the party doesn't start until after sunrise yoga. In New York City, marathoners are stopping mid-race for...
How Product Aesthetics Can Drive Adoption And Transform User Behavior
By Roy Ward, Forbes Councils Member. for Forbes Business Council COUNCIL POST | Membership (fee-based) In 2001, Apple launched white earbuds bundled with the iPod, transforming an audio accessory into an instantly recognizable status symbol. Those distinctive white...
Men of Ritual: The PreGame Routines That Fuel Greatness
What gets you in the zone? That was the question we posed to our PreGame community this past June for Men’s Health Month, Men of Ritual. From silent visualization to loud hype tracks, every ritual revealed something deeper: consistency, intention, and the quiet...
The Psychology Of Preparation: Why Professionals Skip What Matters Most
By Roy Ward, Forbes Councils Member. for Forbes Business Council COUNCIL POST | Membership (fee-based) During my two decades in medical device sales, I witnessed a stark reality that fundamentally changed my perspective on human behavior. Day after day, I observed...